Ahmed A Shehata
Founder & Managing Director
Founder & Managing DirectorFounder & Managing Director
Ahmed A Shehata
Ahmed Shehata is the founder of Wamadat — an integrated marketing company built around a simple belief: businesses do not need more disconnected marketing. They need better structure.
His path to Wamadat began long before the company itself. Since 1995, Ahmed has been exploring technology, systems, design, printing, and web development — later supported by studies in computer science, advanced design, networking, and an MBA.
For more than 12 years, he worked as an executive and business operator across sectors including Food & Beverage, Personal Care, and Pharmaceuticals, leading marketing and brand decisions from inside the business — not from the agency side.
That experience shaped the way Wamadat works today: think before executing, build systems before campaigns, and treat brand and marketing as business infrastructure rather than isolated outputs.
Experience & Perspective
12+ years as an executive operator and business owner
Experience across F&B, Personal Care, and Pharmaceuticals
Technology, design, and web journey beginning in 1995
MBA with earlier studies in advanced design and computer science
Founder of Wamadat, built from first-hand experience of fragmented marketing
Working Style
Ahmed approaches marketing from the owner’s side of the table.
He values clarity before activity, structure before scale, and decisions that can be understood and defended — not simply presented well.
His role is not to add another layer of marketing activity, but to help businesses see the system behind the work: what matters, what connects, what needs to change, and what should happen next.
Founder’s Perspective
Most businesses do not lack marketing. They lack structure.
That belief sits at the heart of Wamadat — connecting strategy, digital, and physical execution into one clearer system.
Role at Wamadat
Shape Wamadat’s strategic direction and long-term vision
Lead brand, marketing, and business strategy across the company
Define the systems and methodology behind how Wamadat works
Guide major client engagements from a founder-to-founder perspective
Ensure clarity, consistency, and quality across Wamadat’s two specialised arms
Follow
Creativity .
Innovation .
Strategy .
Art Direction .
Impact .
Originality .
Creativity .
Innovation .
Strategy .
Art Direction .
Impact .
Originality .
Creativity .
Innovation .
Strategy .
Art Direction .
Impact .
Originality .
Creativity .
Innovation .
We’re a team of strategists and creatives working together to deliver impactful, results-driven work.